Структура фэшн-рынка. Какую одежду мы покупаем?

Мировой фэшн-рынок состоит из дизайнерских брендов и брендов массового рынка, различающихся по цене, стилю и статусу потребителей, приобретающих данный продукт. По самой простой классификации существует одежда класса luxury (люкс), premium (высокий), middle-up (выше среднего), middle (средний) и mass-market (ниже среднего).

На современном фэшн-рынке пока не существует единой четкой классификационной системы. Многие понятия являются «плавающими». Однако, значительная часть исследователей и практиков данной рыночной ниши, придерживается следующей логической структуры формирования категорий одежды, (или категорий брендов) на фэшн-рынке:

Desigual

Desigual Huesca
31V2137 \ 74,00 €
Desigual women’s Huesca dress from the Sex line. A true classic if ever there was one. Galactic and floral shapes are combined in this long-sleeved dress.

• 55% COTTON 45% VISCOSE

Alexander McQueen's Cape-back crepe dress

Alexander McQueen. With dramatic shoulders and a cape back, Alexander McQueen's tailored black crepe dress perfectly embodies the label's theatrical aesthetic. Punctuate this striking style with a glossy gold belt and complete the look with high-as-you-dare heels. Shown here with Jimmy Choo shoes, Bottega Veneta clutch, Maison Martin Margiela belt and an Alexander McQueen ring.
Black crepe dress with cape-style split sleeves and back. Alexander McQueen dress has a high neck with a plunging split at front, accentuated padded shoulders, tuxedo-style flap and jet pockets at front, a vent at back, concealed button fastenings at front and is fully lined. 50% acetate, 50% viscose; lining: 100% silk. Dry clean.
Alexander McQueen. Embroidered satin belt. Delicately detailed with gold Chinese-style embroidery, Alexander McQueen's black satin belt is a beautiful investment piece. Take inspiration from the Orient and use it to cinch in a cape-back dress for a dramatic evening look. Shown here with Christian Louboutin shoes and an Alexander McQueen clutch, dress and ring.
Black satin belt with gold Chinese-style embroidery. Alexander McQueen belt has sequin and bead embellishment, a belt loop and concealed press studs to fasten.
Jimmy Choo. Cosmic suede pumps. Jimmy Choo's black suede pumps provide a chic foundation to any look.
Black suede pumps with a heel that measures approximately 125mm/ 5 inches and a 25mm/ 1 inch platform. Jimmy Choo pumps have an almond toe and simply slip on.
  Christian Louboutin. Pigalle 120 patent-leather pumps. Heel measures approximately 120mm / 5 inches. Reach new fashion heights in Christian Louboutin's iconic black patent-leather pumps.
Black patent-leather pumps with a heel that measures approximately 120mm / 5 inches. Christian Louboutin shoes have a pointed low-cut toe and signature red leather soles.

Alexander McQueen. Elaborately embellished with a skull and lotus blossom knuckle-duster clasp, Alexander McQueen's gold textured leather clutch is a striking evening accessory. Carry this eye-catching piece to add a touch of the label's signature cool to your cocktail looks.
Gold textured leather heavy-weight box clutch with a skull and lotus blossom-embellished knuckle-duster clasp fastening. Alexander McQueen clutch has a gold frame and is fully lined in gold leather.
Bottega Veneta. Knot intrecciato satin clutch. Complete an elegant evening outfit with classic accessories like Bottega Veneta's black satin intrecciato box clutch. Carry it with a floor-skimming gown for a sophisticated evening look.
Black satin intrecciato box clutch with a signature gunmetal knot clasp fastening. Bottega Veneta clutch has a black snakeskin trim and is fully lined in black satin.

Bottega Veneta. Washed-silk column gown

Bottega Veneta. A classic column silhouette in softly gathered washed-silk makes Bottega Veneta's black gown a timeless evening style. Wear this strapless runway piece with a teal clutch for a cool color contrast.
Black washed-silk column gown with gathering from bodice. Bottega Veneta gown has a twisted drape effect, an internal boned mesh corset with underwired cups, and a concealed zip fastening at side. 100% silk; lining: 81% polyamide, 19% elastane. Dry clean.
Lanvin. Sac Oulouette Lurex clutch. Dazzling metallic-gold Lurex and crystal embellishment make Lanvin's tassel-trimmed clutch an essential party style. Carry it with a floor-sweeping black gown to shine at cocktail hour
Metallic-gold Lurex clutch with a crystal-embellished black satin disc at fold-over flap front. Lanvin clutch has a taupe tasseled trim at one side, a silver chain-link wristlet and is fully lined.